A Pyramid of Cultural Markers for Guiding Culturalcentered Website Design

Mushtaha , Abdalghani and de Troyer, Olga (2012) A Pyramid of Cultural Markers for Guiding Culturalcentered Website Design. In: Proceedings Cultural Attitudes Towards Communication and Technology 2012. Murdoch University, Murdoch, pp. 84-99.

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Abstract

During the last five years, we have done several studies aiming at understanding the link between website design and the user’s culture. From these studies we have identified a number of cultural markers that affect website usability, understanding and acceptance. Based on these results, this paper offers five groups of cultural markers to be used as guidelines for designing user cultural-centered localized websites. The five groups are organized as levels in a pyramid and in this way it allows for different degrees of localization. Also internationalization can be achieved using this cultural markers pyramid.

Item Type: Book Section
Subjects: Cultural Attitudes Towards Communication and Technology, Proceedings > CATaC Conference 2012
Depositing User: Sissi Kemp
Date Deposited: 09 Oct 2012 10:05
Last Modified: 09 Oct 2012 19:46
URI: http://sammelpunkt.philo.at/id/eprint/2140

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