Collectivism as Potlatch in the Network Age

Iitaka, Toshikazu (2012) Collectivism as Potlatch in the Network Age. In: Proceedings Cultural Attitudes Towards Communication and Technology 2012. Murdoch University, Murdoch, pp. 244-258.


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This paper is about collectivism in the network age. Many previous studies about network society consider collectivism to be an important factor for innovation in the network age. However, a few studies about seken focus on the negative effects of collectivism. Both approaches focus on the tradition of exchanging or giving gifts, called potlatch or gift culture, often observed in premodern communities. This tradition is considered a significant aspect for frequent networking, including innovative action on the web. This paper works to confirm this function of potlatch.

Item Type: Book Section
Subjects: Cultural Attitudes Towards Communication and Technology, Proceedings > CATaC Conference 2012
Depositing User: Sissi Kemp
Date Deposited: 10 Oct 2012 13:08
Last Modified: 10 Oct 2012 13:08

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