Impacts of culture on web usability

Lim, Linda (2010) Impacts of culture on web usability. In: Cultural Attitudes towards Technology and Communication 2010 Proceedings of the Seventh International Conference on Cultural Attitudes towards Technology and Communication Vancouver, Canada, 15-18 June 2010. School of Information Technology Murdoch University, Murdoch, pp. 124-134.

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Abstract

This paper describes an experimental study examining the impacts of culture on web site design and usability, in terms of localisation and internationalisation. A pilot study has been undertaken to determine the effectiveness of the research design, methodology and the following enhancements for a much larger study, addressing the cultural differences among people and issues in relation to the localisation/internationlisation of web sites. The rationale is to investigate whether web sites are useful for specific cultural groups or for a general population of users. This paper presents an overview of the experimental study and reports on the results of a main study phase.

Item Type: Book Section
Subjects: Cultural Attitudes Towards Communication and Technology, Proceedings > CATaC Conference 2010
Depositing User: Sissi Kemp
Date Deposited: 14 Sep 2013 08:14
Last Modified: 26 Sep 2013 14:12
URI: http://sammelpunkt.philo.at/id/eprint/2281

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