Website design and trust across cultures

Cyr, Dianne (2010) Website design and trust across cultures. In: Cultural Attitudes towards Technology and Communication 2010 Proceedings of the Seventh International Conference on Cultural Attitudes towards Technology and Communication Vancouver, Canada, 15-18 June 2010. School of Information Technology Murdoch University, Murdoch, pp. 135-149.


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The paper provides an overview of culture related to website design and website trust. This is followed by the documentation of previously unpublished results from cross-cultural comparisons of user reactions to websites related to risk and vendor legitimacy, information privacy and quality, and transaction security. In addition, results are reported for how various design elements statistically impact online trust in Canada, Germany, and China. The paper concludes with suggestions for practice and how to design websites that are more trustworthy.

Item Type: Book Section
Subjects: Cultural Attitudes Towards Communication and Technology, Proceedings > CATaC Conference 2010
Depositing User: Sissi Kemp
Date Deposited: 14 Sep 2013 20:25
Last Modified: 26 Sep 2013 14:12

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