Articulation(s) of Culture(s): Mobilizing knowledge, ecological justice, and media convergence

Krug, Don and Arntzen, Jenny (2010) Articulation(s) of Culture(s): Mobilizing knowledge, ecological justice, and media convergence. In: Cultural Attitudes towards Technology and Communication 2010 Proceedings of the Seventh International Conference on Cultural Attitudes towards Technology and Communication Vancouver, Canada, 15-18 June 2010. School of Information Technology Murdoch University, Murdoch, pp. 263-276.


Download (290kB) | Preview


This paper draws on articulation(s) as a multi-method countermethodology in the design of educational research. We use this form of critical inquiry to examine ecological literacies and digital epistemologies associated with Dow’s 2006 worldwide advertising campaign, “The Human Element”. Articulation(s) draw from research that continues to evolve reflexively and that openly questions deterministic institutional explanations. Our interpretation of articulation(s) include(s) critical processes for gathering, analyzing, and interpreting data. A critique of Dow‘s “The Human Element” ad is provided as an example of how multimodal forms of information have been mobilized, (re)presented, (re)mixed, and (re)mediated using media convergence, how various points of view intersect formations of everyday digital media networks, and how communication practices entail subtle and complex relationships associated with social and political meanings and values. Our focus is on social justice issues of ecology as mobilized through media convergence. We argue that an integrated and negotiated approach to critical inquiry linking ecological justice through education can help researchers, teachers, and students analyze conditions of culture(s) within the contexts of complex political and social conditions that are prevalent in most societies.

Item Type: Book Section
Subjects: Cultural Attitudes Towards Communication and Technology, Proceedings > CATaC Conference 2010
Depositing User: Sissi Kemp
Date Deposited: 16 Sep 2013 15:04
Last Modified: 26 Sep 2013 14:10

Actions (login required)

View Item View Item


Downloads per month over past year