Validating cultural and contextual traits of a collectivistic community

Souleymane, Camara and Nocera, Jose Abdelnour (2010) Validating cultural and contextual traits of a collectivistic community. In: Cultural Attitudes towards Technology and Communication 2010 Proceedings of the Seventh International Conference on Cultural Attitudes towards Technology and Communication Vancouver, Canada, 15-18 June 2010. School of Information Technology Murdoch University, Murdoch, pp. 331-340.

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Abstract

Sub-Saharan African communities are classified as collectivist societies. But, what exactly is meant by collectivism and to what extent individuals adhere to this given the differences in their socio-economic conditions? This paper is an empirical exploration of the contextual and cultural traits of a rural sub-Saharan African community in order to facilitate their interpretation towards technology design and adoption. Card sorting is used to validate and make explicit contextual and cultural traits previously identified during interviews. It is a confirmation of the collectivist nature of these cultures with more details such as eagerness to confirm personal views and requirements with that of the group in order to save “face”, among other traits.

Item Type: Book Section
Subjects: Cultural Attitudes Towards Communication and Technology, Proceedings > CATaC Conference 2010
Depositing User: Sissi Kemp
Date Deposited: 17 Sep 2013 17:53
Last Modified: 26 Sep 2013 14:09
URI: http://sammelpunkt.philo.at/id/eprint/2295

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