Two Screen Viewing and Social Relationships. Exploring the invisible backchannel of TV viewing

Johns, Mark D. (2012) Two Screen Viewing and Social Relationships. Exploring the invisible backchannel of TV viewing. In: Proceedings Cultural Attitudes Towards Communication and Technology 2012. Murdoch University, Murdoch, pp. 333-343.

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Use of social networks to create a real-time backchannel of
communication among viewers of television programs has been documented, and has been termed “two-screen viewing,” with one screen devoted to the program being watched, and a second screen (usually a laptop, tablet, or cell/mobile
phone) devoted to maintaining the backchannel. Prior research has examined twoscreen viewing through content analysis of social media posts. However, little has been done to explore the way in which two screen viewing qualitatively changes the viewing experience, or to understand how this behavior contributes to the construction or maintenance of social relationships. Couch (1992) noted that social interaction require a shared focus, a social objective, and congruent functional identities. The first screen program provides the shared focus. Using online interviews, this small pilot project seeks to discover whether social objectives and congruent functional identities are established through two-screen viewing. That is, the study explores how one might go about determining whether this communication actually contributes to social relationships or serves some other, asocial purpose. The present study is a small pilot project only. Preliminary
data suggest that there are two types of two-screen viewing defined by different degrees of visible and invisible online practice.

Item Type: Book Section
Subjects: Cultural Attitudes Towards Communication and Technology, Proceedings > CATaC Conference 2012
Depositing User: sandra subito
Date Deposited: 06 Dec 2020 15:44
Last Modified: 06 Dec 2020 15:44

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