Cyr, Dianne (2010) Website design and trust across cultures. In: Cultural Attitudes towards Technology and Communication 2010 Proceedings of the Seventh International Conference on Cultural Attitudes towards Technology and Communication Vancouver, Canada, 15-18 June 2010. School of Information Technology Murdoch University, Murdoch, pp. 135-149.
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Abstract
The paper provides an overview of culture related to website
design and website trust. This is followed by the documentation of
previously unpublished results from cross-cultural comparisons of user
reactions to websites related to risk and vendor legitimacy, information
privacy and quality, and transaction security. In addition, results are
reported for how various design elements statistically impact online trust
in Canada, Germany, and China. The paper concludes with suggestions
for practice and how to design websites that are more trustworthy.
| Item Type: | Book Section |
|---|---|
| Subjects: | Cultural Attitudes Towards Communication and Technology, Proceedings > CATaC Conference 2010 |
| Depositing User: | sandra subito |
| Date Deposited: | 06 Dec 2020 15:56 |
| Last Modified: | 06 Dec 2020 15:57 |
| URI: | http://sammelpunkt.philo.at/id/eprint/3545 |
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