Metaphors and Metaphysics

Culture is a net of information exchange basing upon
messages. To say anything about understanding within
cultural communication one should study the very structure
of a message. It seems that any message consists in at
least five elements:
sending – a node within the culture net projects and
constructs the information transfer
coding – the message is encoded in a specific language
pattern
medium – material carrier of the information
decoding – the language of the message is identified
and the content is read
receiving – understanding of the message
The process of understanding is engaged in the first and
the last stage of communication and therefore the abilities
of constructing and understanding a message are to be
examined1.