Internet: Culture Diversity and Unification

Culture specifics of the Internet usage is analysed. The analysis done is a preliminary work for the application of the socio-historical theory of human mental development. The practice of the Internet usage is ambigious as it gives rise to both the unification and the diversity. The parameters analysed include the techniques of the hypertexts browsing,
and the status/position/rank of the communicators - its influence on holding the floor and turntaking rules, the ways the emotions are expressed while Internet communication, and the way the English language serves the functions of world-wide medium.