Goffman BITCHES. Rhetorical Attribution and the Perversion of Meaning

This study explores a sequence of rhetorically aggressive behavior on a Swedish parental forum as a way of attributing categories of petty value upon the opponent; while at the same time perform face saving textual activities. The
analysis suggests that it is not attributing a metaphor of low social value that manages to unstable the self presentation of the antagonist but rather an advanced
know-how of conceptual metaphors to the extent were the aggressor is able to pervert the meaning of a word. The study suggests the need for a forum account to exhibit normative responsibility only applies for some of the nicks writing, while other and more experienced ones are able to act more freely, thereby indicating a divide of rhetorical accountability and of possible identity displays needing further examination.